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 BILLIONS OF 
 ANIMALS' VOICES 
 ARE NEVER HEARD 

WHAT DOES IT MEAN
TO LIVE IN A  KIND WORLD?

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A kinder world is one in which we live thoughtfully, remain aware of the consequences of our choices, and try not to cause unnecessary harm or suffering. It is a world in which animals are not treated as resources, but respected as autonomous individuals with feelings, relationships, and lives of their own. A kinder world is, ultimately, a vegan world.​

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What

Did You Know?

Why
People are often surprised by how many different ways animals are used as a part of daily life. Beyond food, animals are exploited for clothing, entertainment, research, sport, tourism, companionship, and profit in ways that can be easy to overlook. A kinder world begins with noticing those systems—and choosing not to support them.

Not Your Food

Not Your Fur

Not Your Circus

Image by Diana Shchurova

Not Your Rodeo

Not Your Tester

Not Your Machine

Not Your Trophy

Not Your Day Out

Image by Sam Carter

Not Your Coat

Image by Mike Marrah

Not Your Exhibit

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Not Your Race

Image by Yuhan Du

Not Your Pet

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